CLUB 4 PAWS

CLIENT

CLUB 4 PAWS, Ukraine’s leading premium pet food brand.

TASK

Build and strengthen CLUB 4 PAWS brand awareness across multiple markets, each with its own audience and challenges. Create a unified communication platform that would establish a recognizable brand identity in Ukraine, Lithuania, and Romania.

ROLE

Creative Copywriter, Group Head.

Idea development, platform creation and creative production supervision.

WHAT WE DID

We created The All Clubs Club, a global platform celebrating the unique bond between pets and their humans. From morning cuddles to shared adventures, every pet parent belongs to some "club". One universal idea brought to life across three different markets.

RESULTS

The campaign reached 98% of the target audience in Ukraine, delivering 1.46 billion impressions. In Lithuania, it achieved 91% reach and 55% share of voice on TV. In Romania, it generated 28.3 million digital impressions and a CTR 68% above benchmark.