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CLIENT

Galychyna

TASK

Promote Galychyna's Carpathian yogurt with the unique Ukrainian starter culture «Сarpaticus».

ROLE

Creative Group Head

Idea development and creative production supervision.

WHAT WE DID

We focused on «Сarpaticus» starter, deep cultural roots and benefits for Ukrainian stomachs. We drew inspiration from Ehokannia, traditional Carpathian method of long-distance communication using loud, echoing calls across the mountains, understood only by locals.