LOKO New Year

CLIENT

LOKO Delivery

TASK

To attract new users to the LOKO app and increase the number of orders during the Christmas holidays.

ROLE

Creative Group Head

Idea development and creative production supervision.

WHAT WE DID

Every year, the New Year holidays gift everyone anxiety and an existential crisis. People try to chop all the salads in time while also reflecting on the past and thinking about the future. But the meaning of existence is needed not only by those who cook, but also by those who are being cooked (especially them). So we gave voice to the ingredients and showed that LOKO delivery helps resolve all issues before it’s too late.

RESULTS

The campaign lasted 42 days during the holiday season. Within that time, it managed to exceed expectations. CTR was 19% above the target. The number of clicks on ad links rose by 22%. Long-term ad recall showed an absolute increase of +4.1%.

CREDITS

Creative director: Illia Anufriienko

Head of strategy: Mariia Kochurenko

Creative Group Head: Kateryna Barbalat

COO: Anna Tsiurko

Strategic & creative producer: Kateryna Logvynenko

Strategist: Bohdan Varkholiak

Senior copywriter: Oleksii Yatsura

Production: Best Friends Film

Director: Max Bondarenko