Milkshakes

CLIENT

Galychyna

TASK

Launch a new product with a limited media budget and turn every advertising placement into something bigger than its paid reach. Make the campaign impossible to ignore without spending more.

ROLE

Creative Copywriter, Creative Group Head.

Idea development and creative production supervision.

WHAT WE DID

A product made to be shaken before drinking, and a perfect starting point for a campaign built around one simple action. We turned shaking into a 360° campaign, which turned to be a 720°: a handmade stop-motion film, billboards guiding drivers onto bumpy roads, and an AI-powered mobile game that generated nearly 12 million shakes in three days. One idea that turned paid media into earned attention.