Nearest Bomb Shelter

CLIENT

Ministry of Culture of Ukraine

Ukrainian Pavilion at the 60th International Art Exhibition La Biennale di Venezia

TASK

To draw attention to the Ukrainian National Pavilion at the 60th Venice Biennale.

ROLE

Creative Copywriter

Idea development and creative production supervision.

WHAT WE DID

We disrupted the media by creating the Bomb Shelter Map of Venice, Italy, reminding the world of the fragility of peace. Ironically, the map highlighted the route to the nearest bomb shelter, located right next to the Ukrainian Pavilion.

RESULTS

In just the first 72 hours of our campaign, we achieved 113 publications, including 5 in Tier 1 media, and garnered 13.7 million media impressions.

CREDITS

CEO: Veronika Selega

Creative director: Illia Anufriienko

Strategist: Masha Kochurenko

Creative group head: Dmytro Liutyi

Copywriter: Kateryna Barbalat

Graphic Designers: Dmytro Kifuliak, Katalina Maievska

Senior project manager: Hanna Oryshchenko

PR manager: Vika Ivanishina

Content makers: Anna Tsiurko, Andrew Bez